Archive for the ‘Vox pops’ Category
Ah, the dreaded ‘vox pop’. A staple feature of regional newspaper coverage against all better judgement, this peculiar exercise sees news reporters regularly dispatched into the dangerous streets in search of pithy comments from the unemployed and those running errands. The aim is to survey the view of the man in the street on the hot topic of the day, but quite why this might be desirable is anyone’s guess. In the words of Sid Vicious: “I’ve met the man in the street – he’s a cunt.”
Nobody in the office wants it to be their turn to do the vox pop, hence many journalists look to pass the task to the work experience kid or new recruit at the first opportunity. Coming fresh into the industry and being forced to thrust oneself upon the awful general public with no meaningful journalistic purpose is a steep learning curve, and is enough to put some off the job for life.
Whoever’s turn it was to do the vox pop for the Nottingham Evening Post towards the beginning of the month found themselves in for a treat while canvassing opinions about the political nous of a prospective celebrity MP on the streets of Sutton-in-Ashfield – quite literally a world apart from the glamour of the GMTV sofa (obviously).
Nottingham Evening Post, 6 March 2010 (story):
Gloria brings GMTV glam to Notts
THE glamour of the GMTV sofa may seem a world apart from the streets of Sutton-in-Ashfield.
So when presenter Gloria De Piero quit her television career and moved to the Notts pit town, it caused something of a stir.
Although the 37-year-old remains gagged from speaking to the press about what she would bring as MP, one of her qualities appears to have been more forthcoming to people in Sutton-in-Ashfield.
“She’s peng!” said trainee electrician Daniel O’Neill, 19, whose description means “sexy girl” or “fit” in ‘street talk’.
“Maybe we need somebody young and good looking. If she knows what she is on about, why not?
Yeah! If she’s a sexy girl or fit, why not?!
Rob Williams, owner of sandwich shop The Filling Station, said: “It needs a shake-up around here. I have voted Labour but I won’t be doing again.
“I don’t think the councils are very well run. I spoke to Geoff Hoon about a problem I had and he never helped.”
Market trader Darren Heatherington, 42, said from behind his stall of colourful rugs: “Gloria is a nice looking woman and has been on GMTV. She’s got a good chance. A lot of people can vote for the wrong reasons.”
The decision to have an all-women shortlist sparked controversy among the local Labour campaigners, who had asked party leaders for an open list.
They feared that, because Miss De Piero is not local to Ashfield, she may be an absent MP, or “another Geoff Hoon in a skirt”, as one disgruntled activist said.
Precisely how many ‘Geoff Hoons in skirts’ have there been? And why hasn’t this received more coverage?
Honestly, the professional political commentators will soon be out of jobs.